Promotional Products

Promotional products have been in use as a cost-effective marketing tactic for years. Right from new businesses to big enterprises, these giveaways are a marketers’ favorite. Here are some interesting stats about the use of promotional products:

• In the U.S., 8 out of 10 consumers have one to 10 promotional products.
• Six out of 10 such consumers keep promotional products with them for up to two years.
• 85% of people do business with the advertiser after receiving a promotional item.
• 31% of the U.S. consumers own a promotional bag.
• 89% of consumers can recall the advertiser even two years after receiving a promotional product.
• 63% of consumers give away their promotional products when not needed.

The importance of promotional products for business promotion can be gauged from these stats. According to a study by PPAI, 94% of people remember where they received a promotional product gift. The study also reveals that 83% of consumers like to get promotional products that have an advertising message. Those who receive the products, 85% of them do business with the advertiser. Furthermore, 58% of the surveyed consumers said they keep the gift items from one year to four years.

Five reasons why promotional products are crucial for a business:

• Low-cost effective marketing
• Instant brand recognition
• Improved exposure of your business
• Works as your business card
• Helps win new customers that stay loyal

A cleverly mapped promotional campaign using promotional giveaways complement other forms of advertising and help maximize the impact on your target audience and to effectively raise your brand profile.

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